Coming from a line of jewellery connoisseurs, Sangeeta Boochra Jaipur is named after its eponymous designer Sangeeta Boochra. With traditions and expertise dating back to as early as 1897, the company derives its design language through a perfect blend of rustic bohemia and the luxurious elements of Indian heritage.

A 130-year legacy has made us a household name for celebrities like Deepika Padukone, Alia Bhatt, Vidya Balan, Priyanka Chopra, Aishwarya Rai, and many others. Our patrons also include Politicians, industrialists, and heads of state and royal family members from across the world. Today, the brand works with 2000 traditional karigars and artisans to uphold the authenticity of every technique that makes the art of jewellery design what it is. Known as heirloom jewellers, we curate evergreen jewellery that can be passed down through generations.

We, as a family, intend to extend your unique persona into everything you are and want to be. Hence, with 10,000 styles created every month, we redefine modern womanhood in the 21st century. After all, who said that you can’t be a different version of yourself every day?

Explore with us and find pieces that speak a progressive language with a customary undertone.