About Us

Tradition that drives centuries of legacy
Coming from a line of jewellery connoisseurs, Sangeeta Boochra Jaipur is named after its eponymous designer Sangeeta Boochra. With traditions and expertise drawing down from as early as 1897, the company derives its design language through a perfect blend of rustic bohemia and the luxurious elements of Indian heritage.
A legacy that dates back to 130 years has made us a household name for celebrities like Deepika Padukone, Alia Bhatt, Vidya Balan, Priyanka Chopra, Aishwarya Rai, and many others. Our patrons also include Politicians, Industrialists , Head of States and royal family members from across the world. Today, the brand works with 2000 traditional karigars and artisans to uphold the authenticity of every technique that makes the art of jewellery design what it is. Known as heirloom jewellers, we curate evergreen jewellery that can be passed down to generations.
We, as a family, intend to extend your unique persona into everything you are and want to be. Hence, with 10,000 styles created every month, we redefine the notions of a modern woman in the 21st century. After all, who said that you can’t be a different version of yourself every day?
Explore with us and find pieces that speak a progressive language with a customary undertone.